Table of Contents
ABC’s of Making Money in the PIZZA Business
1. Find a Location
Learn: How
to use demographics * How much rent to pay * How to avoid pitfalls when
buying or renting a building * How to assess facilities * How to make
an assets and liabilities chart * Where to find zoning and other
technical info * How to assess relevance of square footage * How to
organize the search for a location
2. Space as Related to Business Volume
Learn: How
much space you need to set up your operation * How to assess
competitors business volume & apply it to your success formula *
How to deal with officials
3. Use Space Efficiently
Learn: How
to lay out floorplans * More about dealing with officials *
Requirements for restrooms, kitchen and dining areas * How to set up a
kitchen * How to decorate inexpensively
4. Equipment - What you Need
Learn: What
equipment is necessary and what should be on your wish list * About
different types of equipment and what utility support they require *
How to find and buy equipment for the right price * How to negotiate
when buying used equipment * Equipment types and price lists
5. Access Markets and Promote Your Business
Learn:
How to do a market study * Access competitors' markets * Develop your
own Target Markets * Market promotions and strategies that work * How
to entice large institutional volume lunch business
6. Create an Appetizing Menu
Learn:
What kinds of foods to offer * Efficient methods for handling and
preparing food * How to construct an appetizing menu and publish it
with desk top publishing
7. Make the Dough, Get It Sauced, Very Cheesy
Learn: Everything
we know about your main product, PIZZA * How to make and handle dough
and sauce * The important difference between high and low quality
cheeses besides the price
8. Food Cost Control, Operating Expence Management and Bookkeeping
Learn:
How to do food cost analysis * How to budget and manage fixed and
variable costs * How to set up explicit but simple bookkeeping
proceedures * How to create a simple system to assess your business
profit & loss status at a glance
9. Recipes - How to Make It in Pizza
Learn: Tried and true recipes for everything from PIZZA to many favorite
Italian and American dishes * How to create innovative dishes * All
Ciccarone's Italian, American and International PIZZA recipes
10. Create a Business Plan
Learn: How to make an effective and professional business plan to use as a road map and to check the progress of your business no matter what your financing sources are
11. Employee Management and Handling Cash
Learn: what you must know about hiring and managing employees, from kitchen staff to wait staff * How to set up systems for handling cash within your business
12. Appendix Technical information about building systems, equipment and building inspection
13. Websites and Checklists Websites for demographics, equipment manufacturers, distributors and other statistics * "To do" checklists for many phases of opening a pizza business